Imaginary Fundraiser Campaign for The Yellowhammer Fund (2023).
The 2020 NPR article "Why The Philippines Has So Many Teen Moms," delves into issues similar to our current reality of abortion bans throughout The U.S., such as the risks pregnant people and those who help them take. One of the alternatives available is to drink a bitter melon tea.
For an assignment, I created a campaign that would raise money for organizations that advocate for reproductive justice such as The Yellowhammer fund. By way of guerrilla marketing, an assortment of teas branded "Spill the Tea" would appear on shelves, community events and public access commercials (between 2-4am). Once the QR code on the teabags are scanned, they are taken to the donation website. In exchange for a $15 donation, a bitter melon flower pin is rewarded, and as a thank you for a $50 donation, a "tea BAG" is rewarded. A QR code tag is also attached to the "tea BAG" to spread word of mouth.
Sumaguing Cave Travel Poster (11" x 17")
The assignment called for a vertical poster. Upon hearing that, I had to take advantage and display the heights of the Sumaguing Cave. This started with thirty thumbnail sketches, narrowed down to three preliminary sketches, then onto the final piece. My objective was to create depth that would lead the viewer's eye to the headline at the bottom. I'm always fascinated to see other countries adapt western subcultures (i.e. punk rock or goth) and wanted to make a macabre themed travel poster to entice that niche demographic to experience a different culture, hence the use of red (also it is said that strong posters only need one or two colors to convey the message.)
(Use of Contrast)
Room Study - This assignment was inspired by Sunny California. The objective was to develop our digital craftsmanship and attention to detail via Photoshop.
(Use of Chaos)
The Manananggal - This assignment was to be based on a childhood story. The manananggal is a mythical creature in the Philippines. It derives from the Tagalog word "tanggal" which translates to "remover" or "separator" because it is known to separate its torso from its legs. This creature has a predominantly female narrative: it is mostly female and roams the Visayans (the countryside) to feed off of the blood of babies.
Use of "Z" composition, tension and emphasis
Ink on Smooth Bristol
14" x 17"